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Exgenex Platform
The Exgenex platform is an integrated, component-based software platform that combines data management and audience intelligence with cross-platform marketing services to unify and deliver your brand across channels.
Exgenex solutions drive your relationship marketing, content marketing and audience intelligence strategies.
With a platform approach, you gain the advantage of master data management and cross-platform audience intelligence. Master Data Management drives the synchronization of your data across channels and Audience Intelligence uses this master data to deliver business insights to drive your campaigns and help define a targeted marketing strategy. These capabilities drive your lead generation programs, increase sales and improve customer service.
Platform solutions drive return on investment by:
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Transforming you audience and user experiences
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Engaging your communities of Customers, Partners, and Colleagues
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Integrating your Event, Web, Social Network and New Media channels
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Driving your global marketing campaigns and strategies
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Managing your audience master data across channel
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Capturing audience intelligence to drive strategy and actions
Solutions are delivered as managed services - hosted and operated by CrossTech Partners and tailored for your business requirements. Exgenex platform solutions are offered across three solution sets. Components can be deployed individually or in as an integrated cross-platform solution:
Digital Marketing Technology
Our Web Platform service is a platform
for managing your web site audience experience and content. Content
Management allows you to manage a single or multiple web sites without
the involvement of a webmaster or programmer. It provides for a
multi-lingual delivery and integrates key features including; advanced
search, e-commerce, blogs / RSS syndication tools / and collaboration
tools. Social Platform services provide a managed community offering to engage your online community, including hosted corporate communities, velvet rope communities, and outreach communities. The Mobile delivery platform is a
lightweight and scalable platform that dramatically reduces the
development time and cost of mobile application delivery. The platform
includes common software components such as portable UI elements,
synchronization and back-end integration modules for compatibility
across mobile devices. Integration elements automatically convert and
syndicate web content into formats that will fit on mobile phones and
stream over the wireless networks.
Event Marketing Technology
We offer a comprehensive digital platform solution for event technology including marketing support, registration, management reporting and data analysis, lead retrieval, online production, front-end web sites, CEU tracking and RFID solutions
Audience Intelligence Technology
With a single, integrated master data management solution, marketers can have a view of master data that is up-to-date and accurate. Marketing can measure program success with tracking information from mailing lists, web channels, event attendees and registrants, blog readers, and mobile interactions.
Contact Brett Wohl to arrange an overview and demonstration of the Exgenex Solution Portfolio:
Brett Wohl
bwohl@crosstechpartners.com
(781) 821-6615